Posted on: July 29, 2009 Posted by: Diane Swarts Comments: 0

South Africa. According to a recent study, many companies in Africa will increase their investments during the next five years to care for environmental protection initiatives in the continent and other development challenges.

Sustainable development has topped the agenda and of the 103 businesses surveyed by strategic communications and corporate citizenship consultancy firm Africapractice, 97 percent would increase their investments to address this issue.

Already, many companies are seeing business opportunities through creation of a Green economy. They are motivated not only by the need for sustainable development but for strategic business reasons as well.

According to Natalie Maule, managing partner of Africapractice, East Africa, the findings of this report will help to address and deal with challenges, turning challenges into opportunities, by applying a values-based approach.

Although little is heard from African business and what they can do to address sustainability challenges, it is largely believed that large multinational have been vocal in their role in driving sustainability.