His second book, Jungle Business Management, was launched in Pretoria last month, and he has recently explained parallels between natural survival and prosperity strategies, and business model case studies, at five major international conferences.
“Risk is as much about ‘gain not happening’ as it is about ‘loss happening'”, Cruywagen explained in Midrand. “Business leaders should manage risk by managing hazards and opportunity.
Various animals have evolved different strategies to defend themselves, and to exploit opportunities. Dodos had no natural enemies on Madagascar, and were soon hunted to extinction by monkeys, pigs and dogs imported by Dutch colonist. Ostrich take turns to hatch their eggs, and kick hard, but they easily succumb to disease and environmental changes, and often stick their heads in the sand. Some animals are well camouflaged, have many offspring, run fast, are agile in flight, co-operate in teams, have armoured hides, retreat to safe havens, dominate the food chain, are large, or spread in all ecosystems.
Crocodiles combine all risk management strategies in one niche. Cruywagen advises business leaders to practice seven risk management strategies; avoid, treat, exploit, transfer, terminate, tolerate, and integrate.