Ingenious Safety Video Approach

Ingenious! That is what you can call New Zealand’s national airline, who have come up with an imaginative way of encouraging passengers to pay attention to their pre-flight safety video.

The presentation is done in the nude with staff covered in body paint, mimicking their uniforms. Their modesty is concealed by careful camera angels and strategically placed seat belts and other equipment.

“We wanted to find a way to deliver these important pre-flight messages to our domestic travelers in a way that was genuine, fun and engaging,” said Air New Zealand general manager for marketing, Steve Bayliss. Even chief executive Roby Fyfe has a brief cameo role as a baggage handler!

Source: IAfrica.com

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